💄 Building a Data-Driven Product CatalogueThe product catalogue was the backbone to Mira's ecosystem. From analyzing reviews to aggregating images from all over the web, Mira's product catalogue sought to provide a more well rounded and data-informed approach to the beauty product browsing experience.
In this article, I explain how we evolved Mira's product catalogue over the course of its lifetime from a couple thousand product pages to over a hundred thousand product pages.
🛍️ Creating A Social Shopping Experience
Genuine, impassioned online beauty communities are both difficult to find and cultivate. In a world where brand awareness is normalized and everyone has something to promote, it's hard to know where to go for authentic and informative reviews. Trying to build an honest, problem-driven community was perhaps my favorite initiative to work on at Mira.
I am a product designer who is continually inspired by the scale of impact that technology enables. With a background in traditional illustration and fine art, I am most excited by projects that require a high degree of visual and design craft.
These days, I'm freelancing after working at Mira Beauty for 3 years as the founding product designer. While my focus has been consumer products (particularly online communities), I've had the opportunity to work on everything from e-commerce platforms to internal tools and sass products.
I believe technology plays a crucial part in facilitating the social, cultural and political change that is necessary for solving the climate crisis. I'm most excited about projects that directly tackle plastic waste, ocean conservation, and agricultural sustainability.
You can reach out at any of my socials if you'd like to chat or send me an email at
enwang.design@gmail.com
